Introducing Autumn Winter 2021 – a vibrant collection designed to make every day feel special, no matter the occasion.
After a year spent doing less, we’re feeling ready for more. More colour, more print, more fun – more of whatever we fancy. We’re bored of the same joggers, tees and jeans, and now we’re looking to dress up and feel confident again. This is the season where we can finally live without restriction and style without limits. So instead of staying in, we’re going all out, celebrating freedom and shared joy in elevated staples and statement pieces.
A New Leaf
Just when you thought our jeans couldn’t get any better, they go greener. We’re turning over a new leaf at River Island, and are committed to making the world a greener place, one consciously-made mom, straight and skinny at a time. We know that when it comes to being more sustainable, we’ve all got to start somewhere - and for us it's the fabric in our jeans. Stitch by stitch, we’re using denim to do better which is why we now only use responsibly sourced cotton in our jeans - and that’s just the start of it. We’re partnering with Ecologi to create a lasting impact by planting one tree for every pair of River Island jeans sold. Change doesn't happen overnight, but even the smallest actions can make the greatest impact. Let’s turn jeans into greens, and watch our forest grow.
Images provided by River Island